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What You Will Learn From This Course -
  • Perform RFM analyses (recency, frequency, monetary value).
  • Perform complex market segmentations using an advanced clustering method.

Course Details at a Glance

Course Name: Customer Analytics in SPSS


Course Platform:
UDEMY
Course Instructor:
Bogdan Anastasiei

Video Length:
3 Hours



Who Should Take This Course -
  1. marketing students.
  2. marketing professionals.

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